How to Get Your Book into Local Bookstores and Libraries – Steps to Get Stocked in Stores

Every author dreams of seeing their book on bookstore shelves and library catalogs, but the reality? It’s not as simple as just dropping off a few copies. Many indie authors struggle to break into these spaces, thinking it’s only for big publishers.

But guess what? Plenty of self-published authors have successfully stocked their books in local bookstores and libraries—you can too! The key lies in understanding how these institutions select books and how you can position yours as a valuable addition.

Whether you’re navigating consignment deals, reaching out to librarians, or leveraging community events, there are strategic steps to follow.

In this guide, we’ll walk you through exactly how to pitch your book, where to distribute it, and how to build relationships with bookstores and libraries. By the end, you’ll have a clear roadmap to get your book on the shelves and into readers’ hands.

How to Get Your Book into Local Bookstores

Getting your book into bookstores is one of the best ways to boost credibility and sales. However, most bookstores won’t stock self-published books unless they see strong potential for sales.

Below are step-by-step strategies to increase your chances of success.

1. Research & Identify Suitable Bookstores

Not all bookstores stock self-published books, so you need to find the right ones.

1. Start with Independent Bookstores – Unlike large chains, indie bookstores are more supportive of local authors.
2. Check Their Inventory – Visit their website or store to see if they carry books in your genre.
3. Look for Local Author Programs – Some bookstores have special sections for indie or local authors.
4. Make a List – Compile the contact information of store managers or book buyers for outreach.

2. Approach Bookstore Owners & Managers Professionally

Once you’ve identified potential bookstores, the next step is to make a strong pitch.

1. Visit in Person (If Possible) – A personal approach helps build rapport and increases your chances of getting stocked.
2. Call or Email First – Introduce yourself and ask if they accept books from local authors.
3. Prepare a Strong Pitch – Be concise and explain why your book would sell well in their store.
4. Bring a Sell Sheet – Include all essential details: ISBN, pricing, distributor info, book description, and positive reviews.
5. Offer a Review Copy – Let the store owner browse your book before making a decision.

3. Offer Books on a Consignment Basis (If Necessary)

Some bookstores prefer consignment, meaning they stock your book but only pay you when it sells.

1. Understand the Terms – Typically, bookstores take 40%–60% of the retail price.
2. Sign an Agreement – Always get a written agreement outlining the terms, payment schedule, and return policy.
3. Track Sales Regularly – Check in with the bookstore to see how your book is selling.

Consignment is not ideal but can help you build relationships with bookstores and increase visibility.

4. Plan a Local Book Signing or Author Event

One of the best ways to convince a bookstore to stock your book is by bringing in potential customers.

1. Offer to Host an Event – Book readings, Q&A sessions, or writing workshops attract book buyers.
2. Promote the Event – Use social media, email newsletters, and local press to drive attendance.
3. Sell & Sign Books – Personal interactions help boost sales and reader engagement.
4. Engage with the Store Staff – Building relationships with bookstore employees increases the chances of future stocking.

Bookstore events not only help you sell books but also strengthen your reputation as an author.

How to Get Your Book into Libraries

Libraries are powerful distribution channels for authors. Readers borrow books from libraries, discover new authors, and often buy books they enjoyed reading for free.

Here’s how you can get your book into libraries:

1. Understand How Libraries Purchase Books

Libraries follow specific purchasing processes and rarely buy books directly from authors.

Libraries Prefer to Buy from Distributors – Most libraries order books from distributors like:

• IngramSpark – One of the largest book wholesalers used by libraries.
• Baker & Taylor – A major supplier for libraries.
• OverDrive & Hoopla – Digital book distributors for library eBooks and audiobooks.

They Look for Reviews & Recommendations – Many libraries rely on respected review sources before purchasing a book.

Self-Published Books Must Be Professionally Packaged – Poor formatting or design can lead to rejection.

2. Get Your Book Reviewed by Reputable Library Review Publications

Libraries often purchase books based on recommendations from well-known review publications.

Submit Your Book to Professional Reviewers

• Library Journal
• Kirkus Reviews (paid reviews available for indie authors)
• Publishers Weekly (BookLife for indie authors)
• Foreword Reviews (focused on indie and small press books)

Why These Reviews Matter

• Librarians trust these sources when deciding which books to buy.
• Positive reviews boost credibility and visibility.

Getting your book reviewed increases your chances of getting into multiple libraries nationwide.

3. Contact Local Libraries Directly

Some libraries accept books directly from authors, but you need to approach them strategically.

1. Identify the Right Person to Contact – Look for the acquisitions librarian or collection manager.
2. Prepare a Strong Pitch – Explain why your book would be valuable to their collection.
3. Provide a Sell Sheet & Review Copy – Highlight positive reviews and distribution availability.
4. Offer a Local Author Event – Hosting a book reading or talk can encourage libraries to stock your book.

Many libraries love supporting local authors, but they need to see demand for the book.

4. Encourage Readers to Request Your Book at Their Local Library

If enough readers request your book, libraries are more likely to purchase it.

1. Educate Your Audience on How to Request Books: Most libraries have an online request form where patrons can suggest books. Some libraries allow in-person requests at the circulation desk.
2. Provide a Simple Request Guide on Your Website: Include step-by-step instructions on how readers can ask their local library to stock your book.
3. Leverage Your Email List & Social Media: Ask your readers to request your book at their nearest library.

Library requests can create organic demand and encourage purchases through distributors.

Pitch Templates for Bookstores & Libraries

1. Email Pitch Template for Bookstores

Subject: Inquiry About Stocking [Your Book Title] in Your Store

Dear [Bookstore Manager’s Name],

I hope you’re doing well! My name is [Your Name], and I’m a [local author/self-published author] excited to share my book, [Book Title], with readers.

I believe [Book Title] would be a great fit for your bookstore, as it appeals to [specific audience, e.g., historical fiction lovers, mystery fans, or young adult readers]. The book has received [mention positive reviews, local media coverage, or sales success if applicable].

Would you be open to carrying my book in your store? I’d be happy to:
📚 Provide a free review copy.
📅 Organize a book signing or author event to attract more customers.
📜 Offer the book on consignment or through my distributor, [IngramSpark/Baker & Taylor].

Please let me know if you’d like to discuss this further. I’d love to visit the store and introduce myself in person.

Thank you for your time! Looking forward to your response.

Best regards,
[Your Name]
[Your Email]
[Your Website]

2. In-Person Pitch Script for Bookstores

🔹 How to Approach a Bookstore Owner

• Walk into the store during a less busy time (avoid weekends and peak hours).
• Ask politely, “Hi, I’m a local author, and I’d love to talk to the person in charge of book purchasing.”
• If the manager is available, introduce yourself and say:

“I recently published a book, [Book Title], and I believe it would be a great fit for your readers. I’d love to discuss the possibility of stocking it here. May I leave a review copy and a sell sheet with you? I’d also be happy to organize an author event to bring customers into your store.”

• Be prepared to answer questions about your book’s target audience, pricing, and availability.

3. Email Pitch Template for Libraries

Subject: Book Recommendation for Your Library – [Book Title]

Dear [Librarian’s Name],

I hope you’re having a great day! My name is [Your Name], and I’m a [local/self-published] author. I’m reaching out to introduce my book, [Book Title], which I believe would be a great addition to your library’s collection.

Why this book?
📖 [Book Title] appeals to [mention target audience, e.g., mystery lovers, young readers, or historical fiction fans].
🌟 It has received [mention any notable reviews, awards, or endorsements].
📚 It’s available through [IngramSpark, Baker & Taylor, OverDrive, or another distributor used by libraries].

I’d love to send you a review copy or stop by the library to discuss further. Additionally, I’m happy to host a free author talk or reading event to engage the community.

Thank you for your time, and I’d love to hear your thoughts!

Best regards,
[Your Name]
[Your Email]
[Your Website]

4. Library Request Template for Readers

If your readers want to help get your book into libraries, provide them with this simple request template:

📌 How to Request My Book at Your Local Library

Dear [Library Name] Team,

I would love to request that you add [Book Title] by [Your Name] to your collection. It’s a fantastic book for [mention the target audience], and I believe many library patrons would enjoy it.

Here are the details:
📚 Book Title: [Your Book Title]
✍️ Author: [Your Name]
📖 ISBN: [Your ISBN]
🛒 Available Through: [IngramSpark, Baker & Taylor, OverDrive, etc.]

Thank you for considering my request! I appreciate your time and all that you do for the community.

Best,
[Reader’s Name]

Marketing & Maintaining Relationships with Bookstores & Libraries

Getting your book stocked is just the beginning—promoting it and maintaining strong relationships ensures long-term success.

1. Promote Your Book’s Availability

• Update Your Website – List bookstores and libraries carrying your book.
• Announce on Social Media – Tag stores, share photos, and encourage readers to buy locally.
• Support Independent Bookstores – Offer signed copies or incentives for local purchases.

2. Follow Up & Strengthen Relationships

• Check Sales Performance – Follow up with bookstores and discuss promotions if needed.
• Restock & Provide Marketing Materials – Offer extra copies, bookmarks, or displays.
• Stay in Touch – A simple thank-you note or email keeps connections strong.

3. Join Author Events & Readings

• Attend Local Book Fairs & Festivals – Meet bookstore owners and readers.
• Host Library Readings & Workshops – Engage with the community and boost visibility.

By consistently marketing your book’s availability and nurturing relationships with bookstores and libraries, you increase your book’s visibility, credibility, and sales potential.

Real-Life Examples & Pitch Templates for Bookstores and Libraries

Getting your book stocked in bookstores and libraries requires a strong, professional approach. Below are real-life examples of authors who successfully placed their books in these outlets, along with customizable pitch templates you can use.

1. Real-Life Examples

How an Indie Author Got Their Book into Local Bookstores

📖 Case Study: K.B. Jensen – Indie Author Success in Bookstores
K.B. Jensen, an indie author, was able to get her book into multiple independent bookstores by personally visiting store owners, offering consignment deals, and holding book signings. She provided well-designed marketing materials, including posters, bookmarks, and a professional sell sheet. The key to her success? Building relationships and proving she could bring in customers.

🔹 Key Takeaway: Bookstores want to stock books that will sell. Offering to hold a book event or showing proof of local reader interest increases your chances of getting stocked.

How a Self-Published Author Got Their Book into Libraries

📖 Case Study: Michelle Spiva – Self-Publishing & Library Success
Michelle Spiva, a self-published author, managed to get her books into public libraries by listing them on IngramSpark and reaching out to local librarians. She also encouraged her readers to request her books at their libraries, creating organic demand. Over time, her books were stocked in multiple library systems.

🔹 Key Takeaway: Libraries prefer ordering books through established distributors like IngramSpark or Baker & Taylor. Listing your book there makes it easier for them to acquire it.

Final Takeaways

✅ Bookstores: Build relationships with local bookstores, offer consignment deals, and plan events to boost sales.
✅ Libraries: Ensure your book is available through major distributors, submit to professional review sites, and encourage reader requests.
✅ Persistence Pays Off: Keep following up and building connections with bookstore managers and librarians.

Would you like help drafting a sell sheet or event flyer for bookstores and libraries? 😊